Well they finally came up with a workable marketing plan.
It is THE END of the saga.
The implication being that this is the last of the Star Wars movies even though intellectually everyone knows that it’s not remotely the case. But that is the feeling the marketing campaign is going for with this ‘end of an era’ motif.
Combined with a good old fashioned, carnival barker, “these tickets are red hot, folks! Get’em now, before they are gone!” Although what they are actually saying is, “this is the fastest selling preimier weekend in the history of motion pictures!”
Yeah, if my local theaters are anything to go by then, no, there are going to be plenty of seats available on opening day.
It will make money to be sure but it’s not going to break a billion.
UPDATE: George Lucas reacts to the trailer.
I can’t believe this is from ass-kissing Collider Media. I’ll give them a thumbs up on the one hand but it’s accompanied by an up-raised middle finger on the other.