Interest in San Diego Comicon has been declining for years. It’s been a long time since it was primarily about comic books. For the last fifteen years or so it’s been the place where the studios announce their upcoming genre projects.
This year they didn’t bother to announce much of anything.
Why should they?
The rules of the game changed. Fifteen years ago when there were a bunch of different studios, it made a certain degree of sense to have everyone show up at one place at a time where genre fans had been trained to have their interest at a fever pitch. Drag out actors and humiliate them in public. Show your teaser trailers and make your “major announcement,” when all the microphones on the planet are pointed at you. It wasn’t “free publicity.” But it was pretty darn close.
Now there are only the Big Four studios (Paramount/Viacom, AT&T/Warner, Universal, and Disney). If you are talking about superheroes, then you are down to a Big Two.
With as much studio aggregation as there is now, it makes more sense for the studios to forget about sharing the limelight with everybody else and just hold their own mega-events.
Which is what they are doing. All of Disney’s announcements are now made at D23. DC has own convention. Universal is putting one together at Universal Orlando. Paramount as yet does not.
Consequently, Paramount/Viacom/CBS’ big Stat Trek news was broken at Comicon.
Nickelodeon will doing Star Trek: Prodigy. It’s a kids animated show.
That is the only new thing that Alex Kurtzman can bring to the party this year.
Star Trek: Discovery’s sets are down. The third season will be it’s last and it’s looking to be the worst of all of the series and that’s saying something. Netflix appears to have won it’s arbitration that Secret Hideout brought against them when they pulled the plug on Discovery (they were hoping the courts would force the Big Red N cough up enough money to make another two seasons of ST:D). Amazon has had ten pitches presented to them by Kurtzman and company and they aren’t biting on any of them. Patrick Stewart is saying things like, “there are encouraging signs there will be a season 2.” That doesn’t sound like a renewal to me. And CBS/Viacom sure as hell ain’t gonna spend their own money of their bastard step-child.
A couple of cartoon shows are the only new Star Trek coming to the small screen, unless you count season 4 of The Orville.*
The cast of Strange New Worlds is trying to get Star Trek fans interested by saying the wrong things, “Micheal gave Spock permission to be human.” No one cares about her opinions, Not-Spock. The cast and crew of that non-show are acting like it’s going to happen once COVID goes away but honestly, I’m not seeing it.
I recently heard someone say, “whenever I hear about a new reboot my reaction is, ‘No Daddy! Please, no more!'”
We have so little left that hasn’t been despoiled. And the place where the intended butchery was always declared was Comicon.
I won’t miss it when it’s gone.
* The Orville is now owned by Disney, so now they own Star Trek too.